Factor Investing

BlackRock's Factor Investing campaign was launched to establish the firm as the preeminent leader in this investment category. The campaign consisted of print and digital marketing. The task was to create a unique branded experience that differentiates itself from other BlackRock product offerings, as well as from competitors. This was achieved through custom branding, online advertising, a new responsive web experience, and a virtual event.

ROLE —
Branding, Web, & Interaction Design

CLIENT —
BlackRock, Inc.

Web Experience

I worked in a small Agile team to create the Factors web portal. Working in BlackRock's new responsive web style, we built 7 new pages and 2 financial advisor tools. Our goal was to strengthen user experience across the Factors pages with the intention of becoming the go-to resource, and most searched site in the Factors space. Using the BlackRock web design system, I created and delivered all assets accompanying the page content.

Virtual Event

As a part of the new Factors web portal and tools, an integrated omni-channel campaign was launched that included advertising, email, search, social marketing as well as a press event, media activities, and stock exchange bell ringings. Included in this was a live virtual client event encompassing four separate customized experiences across the U.S., Latin America, and Canada.

Print Marketing

While most of the campaign was digital, there were a few print materials created for sales team distribution and trade show booths. These print pieces aimed to raise awareness of the entire suite of Factors products as well as the new factors online tools available on blackrock.com. For current and prospective clients wanting to learn more, the print material could be filled out and left with a BlackRock team member.

— Palette & Typeface —